Why I moved to retainers

A reflection on why moving from project-based work to monthly retainers created calmer workflows, stronger relationships, and better outcomes for both clients and designers.

For a long time, my work came in waves.

A project would land, we’d design intensely, deliver something beautiful... and then there would be silence. A few weeks or months later, another request would arrive, often urgent, often disconnected from the last piece of work.

It wasn’t inefficient, but it wasn’t calm either.

As a designer, every new project requires re-immersion: understanding the brand again, reloading the context, and revisiting decisions that have already been made. For clients, it often meant delays, inconsistency, or having to re-explain things they assumed I already knew.

Moving to retainers wasn’t about earning more or locking clients in. It was about working better.

With a retainer, I’m not dropping in and out of a brand. I’m present. I already understand the tone, the standards, and the rhythm of the business. That familiarity removes friction for both sides.

Design becomes something steady instead of reactive.

Planning becomes possible.

Conversations become more strategic, not rushed.

Retainers allow me to do what I do best: support brands quietly, consistently, and with care. Without chaos or urgency driving the work.

Learn more about monthly design partner options