Thread Collection

Thread Collection is my own luxury homeware brand, currently in the concept and development phase. Rooted in a slow-living philosophy, the brand is being built to offer handcrafted crochet blankets to a highly curated client base—primarily interior designers and boutique hospitality spaces.

The challenge was to create a brand that feels intimate and high-end without relying on traditional luxury tropes. I started with the brand strategy and naming, then designed a visual identity system that captures warmth, craftsmanship, and quiet confidence.

The logo mark combines the idea of a fingerprint and thread—symbolising human touch, individuality, and care. The colour palette (copper, charcoal, white, and teal) evokes a sense of grounded elegance. Every visual detail is being considered through the lens of intentional design.

Although still in development, Thread Collection is already drawing interest through its exclusive, low-key outreach approach and distinctive aesthetic.