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Swim Works – Ongoing Brand & Design Support
Project type
Ongoing design partnership
Date
2020–Current
Location
United Kingdom
Role
Brand evolution · Social media · Campaign design
Overview
Swim Works is a UK-based swim school specialising in early childhood and family swimming. We’ve worked together since 2020, developing their social media, campaigns and brand assets as the business has grown.
Challenge
The existing brand was established, but its visual communication didn’t always feel consistent or reflect the warmth and personality of the business. The opportunity wasn’t to start again, but to build on what was already working and create a more cohesive, recognisable visual presence.
Approach
Over time, I’ve refined the colours, typography, photography and layouts; developed a flexible social media design system; and created seasonal campaigns, promotions and educational content.
Because I know the business and its audience well, I can take an idea or objective and develop the creative from there — while keeping everything recognisably Swim Works.
Result
Today, Swim Works has a flexible visual language that feels consistent across social media, digital screens and print, while still allowing the brand to evolve.
More importantly, it’s become the kind of long-term creative relationship I value most: one where I understand the business well enough to think alongside the client, rather than starting from scratch with every brief.
