Swim With Style

Swim With Style approached me to develop a playful and flexible brand to support their growing network of children’s swim schools in the UK. They needed a visual identity that would appeal to young families while still communicating professionalism and trust.

I designed a bright, friendly logo system anchored by a custom sea-horse mascot, supported by a versatile wordmark. To help them scale, I created a comprehensive brand book covering logo usage, colour palette, typography, tone of voice, and visual guidelines.

I also developed branded social media post templates to give their team an easy, consistent way to communicate online—helping the brand show up with warmth and clarity across every platform.

The final result is a cohesive, future-ready identity that brings Swim With Style’s energy and care to life.