Bath Babies

When Jo Wilson, founder of Bath Babies, approached me, she had powerful content and a heartfelt mission — but no consistent brand identity to bring it all together. The challenge? Create a visual world that felt professional yet playful, nurturing yet trustworthy, and flexible enough to span a book, digital marketing, printed resources, and training materials.

I designed a full visual identity system, including:
– A warm, character-led logo and colour palette
– Brand typography and illustration style
– Print materials for both parents and practitioners
– Book cover and layout design
– Marketing and social media graphics
– A cohesive visual toolkit to use across platforms

The result was a brand that parents instantly connected with — friendly, clear, and beautifully consistent across every touchpoint. I helped turn Jo’s powerful ideas into a brand that feels as thoughtful and supportive as the service she provides.