Warriors Gymnasium

Warriors Gymnasium had a strong presence in their local community, but no brand to reflect their legacy — or help them grow. They needed an identity that could honour their roots while feeling fresh and relevant to a new generation.

I developed a modern vintage logo that balanced heritage and grit with clean, confident lines. The design direction drew inspiration from traditional gym emblems, but stripped back and refined for today’s aesthetic.

The website followed the same ethos: bold, minimal, and functional. It prioritised clarity — with easy navigation, service info, and trainer profiles — while introducing just enough personality to feel welcoming and unique.

The end result helped Warriors Gymnasium align their brand with the pride and professionalism already at the heart of their gym.