Mookie — Visual Identity & Festival Collateral

Overview
Mookie is a UK singer-songwriter who needed a collection of promotional pieces for an upcoming summer music festival.
She had a strong sense of how her music should feel — dreamy, soulful, nostalgic and a little magical — but needed that feeling translated into a visual identity that felt distinctly her.

Challenge
The work needed to do more than communicate practical information. It had to capture the personality of Mookie's music while creating something audiences would want to pick up, explore and keep.
The challenge was to find the balance between handcrafted, nostalgic and ethereal without losing clarity or purpose.

Approach
We began by exploring different directions for the Mookie logo until we found a typographic style that felt right for her music and personality.
From there, I developed a visual world using celestial imagery, vintage textures, illustrated elements and lyrics from her songs. This became a collection of promotional and lyric cards designed for festival handouts, merchandise tables and event bags.

Result
The finished pieces felt less like conventional promotional material and more like small pieces of Mookie's world — tactile, personal and closely connected to the music they represented.

The identity gave her a distinctive visual language she could take with her into the festival and beyond.