AquaMad Swim School & Bath Babies — Social Content System & Brand Refresh

Overview
AquaMad Swim School approached me to refresh their social media presence and create a cohesive content system for both their established brand and a new sub-brand, Bath Babies. The goal was to bring warmth, trust, and playfulness to their visual storytelling while improving consistency and engagement.

Challenge
Their existing content was fragmented, with mixed tones and design styles that diluted the brand’s message. The challenge was to unify both brands under one emotional identity — one that felt calm, family-centred, and easy to implement by their in-house team.

Approach
I built a complete content system including templates, tone guides, and imagery direction.
Designed a shared visual language between AquaMad and Bath Babies, using soft blues, coral tones, and white space to evoke calm water energy.
Created social media templates for Instagram and Facebook (quotes, testimonials, and educational posts).
Developed seasonal content campaigns to highlight classes, family moments, and student milestones.
Simplified workflows so their internal team could easily maintain design quality after hand-off.

Result
A clear, joyful brand identity across both sub-brands, resulting in improved engagement and stronger emotional resonance with their community.
Delivered a complete template pack and brand system for future growth.