AquaMad & Bath Babies — Brand & Social Content

Overview
AquaMad Swim School brought me in to refresh its social media presence and create a more cohesive visual direction across both AquaMad and its Bath Babies sub-brand.
The brands already had their own personalities. My role was to bring greater consistency, warmth and clarity to how they showed up — while creating a system the team could continue using themselves.

Challenge
The existing content used a mix of styles and visual approaches, so the personality of the businesses wasn’t always coming through consistently.
Rather than reinventing the brands, the opportunity was to bring everything together into a recognisable visual language that felt warm, family-centred and engaging.

Approach
I refined the colour, typography, imagery and layout direction across both brands and developed a flexible suite of social media templates for educational content, testimonials, promotions and everyday communication.
The system was designed not only to look good, but to be practical — giving the internal team enough structure to maintain consistency after handover without making every post feel the same.

Result
A warmer, more cohesive digital presence that gave both brands their own personality while making the overall communication feel considered and connected.
The final template system gave the team a practical foundation they could continue using and adapting as the businesses grew.